Florian Seidel is an artist, photographer and director all in one.

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For over three decades, he has combined conceptual photography, visual experiments and cinematic storytelling to create unmistakable, modern visual worlds.

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Seidel's work quickly gained attention in music, fashion and film – and it was there that his visual signature emerged.

In parallel, he developed digital game concepts, his own lifestyle magazine, and creative platforms for brands such as Levi's, Sony, and BMW Mini, where music, culture, and visual language came together.
This phase resulted in award-winning photo and film projects – in Europe as well as in New York.
His camera has featured personalities such as LL Cool J, Iggy Pop, Tori Amos, and Quentin Tarantino.
Furthermore, his work has been published in international magazines and shown in exhibitions, including at the Arles Photography Festival and in curated shows in Paris, Munich, and Berlin. Seidel is also a member of the Art Directors Club (ADC).

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Rooted in the MTV generation – and itself part of its visual language – Seidel has always worked with the codes of our visual present.
He inhales visual cultures, media and speed – and distills from them artworks that look like reality in a remix.

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A consistent change of perspective has characterized his work from the beginning – in music, fashion, advertising and art – which for him were never separate worlds, but different stages of the same attitude.

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With this background and the eye of a photographer and director, he roams cities and countries in search of structures, trends and zeitgeist.
He works with what's there – architecture, food, bodies, fashion, color, surface, sometimes also gaffer tape, chance, or small, arranged setups at the edge of the subject. Through rotation, fracturing, and layering, he creates visual worlds that click into place at the crucial moment – precisely when everything is just right.
His visual worlds carry the power of the visual codes of our time – clearly, directly, and precisely composed.

 

The editions:

 

“12 Houses”
deconstructs urban architecture into rhythmic, graphic image systems.

 

“Fruits for Coco”
transforms fruits and fish into sensual objects – juiciness, surface and presence as a poetic form.

 

"Neon Kiss"
It breaks down lips, nylon, and color into luminous fragments – units of a visual grammar of the present.

 

Studio Seidel Shop

 

The Studio Seidel Shop provides direct access to these visual worlds:
Limited edition, signed, museum-quality fine art prints, numbered and produced with the utmost care.
For people who want to experience art in their spaces and are looking for images that spark conversations.